Overall, 2.8 million towels were purchased, making the towel this year's top-selling item across all their stores. According to Walmart, the towels, priced at $1.74 per bath towel or pack of six washcloths, were sold at far greater numbers than electronics and other traditional gifts. This year the retailer sold 2 million televisions, 1.9 million dolls, 1.4 million tablets and 300,000 bicycles.
According to Marketwatch:
"Another reason the towels sold so well was that Black Friday weekend has increasingly become a holiday where shoppers are out shopping for themselves, says Meghan Heffernan, the director of public relations for Savings.com — towels tend not to be popular gifts. According to a survey for DealNews. 44% of consumers planned to buy loot for themselves on Black Friday; among consumers ages 18 - 35 that number swells to 57%."
If you were wondering what Walmart's top seller is on non-Black Fridays... its bananas.
This is great news to me...people care about bathing and eating healthy :)
photo credit: getty images